Wiener Dogs 2025

Heinz

Agency The Kitchen
CW Sean Kinton
AD Arman Sadrzadeh
CD Dan Szczepanek

Heinz and Instacart teamed up for a mascot-packed Super Bowl spot featuring favorites like Mr. Clean, Chester, Kool-Aid Man—and the beloved Heinz Wiener Dogs from 2016.

The problem? No one remembers anything from 2016.
Our solution? A full-force nostalgia play, reviving the Wiener Dogs as the internet’s most iconic 2016 memes.

The memes didn’t just revive the Heinz Wiener Dogs—they ignited a viral frenzy. With over half a million likes, tens of thousands of shares, and a Super Bowl cameo fans won’t forget.